Yahoo Seo Tips

Do keyword research

The first step to creating a great website is to do keyword research. The purpose of keyword research is to find keywords and phrases that are relevant to your business and your intended audience. By targeting these keywords, you’ll be able to increase your chances of being discovered by people who are searching online for the thing you’re offering.

There are many tools out there that can help you find these keyword phrases, but they all work in different ways and will give you different data points such as search volume, competition level, etc. Some tools are free while others require a paid subscription. Once you’ve identified some potential keywords, remember that it’s important to target keywords with high search volume as well as low competition (therefore making it easier for you to rank higher).

Once you’ve chosen some keywords, use them in your title tags and body content on the webpages so that search engines can understand what the page is about. The more relevant a page is to someone’s search query using these targeted words or phrases, the higher that page will appear in their results list. This leads us into our next SEO task: optimizing content!

Optimize your meta tags

Title tags are the most important element of on-page SEO and should be a top priority.

These are the blue links you see in search results pages (SERPs) and the words that appear at the top of your browser window when you’re visiting a page.

What’s important to understand is that they’re not just there for general information – they have meaning to search engines and searchers alike.

For example, if a searcher searches for “Seattle auto repair shops” and clicks on one of the results, they likely expect to see content about auto repair shops in Seattle. If it isn’t what they want, there’s a good chance they’ll bounce back to Google and click on another result from their search results page.

This tells Google that what was delivered didn’t match up with expectations and will hurt your rankings as a result. In addition, title tags offer some of the most prominent real estate on SERPs so it makes sense to optimize them for increased CTRs (clickthrough rates). To do this, include:

Location – typically placed at the front to help indicate relevance for local searches; especially useful in directory sites or other commerce sites with multiple locations

Keyword(s) – most relevant keyword(s) should come first; may use plural or singular forms depending on which makes more sense semantically

Brand name – if you have one, place it at end of title after location/keyword(s)

Make your URLs readable by humans and search engines

We’ve all seen URLs that look as cluttered as a junkyard. While there isn’t an exact limit on how long a URL can be, keep in mind that people may not want to spend the time typing out an extremely lengthy one. A good goal is to keep your URLs somewhere between 10-80 characters. Like the title tag, search engines will display the first few words, then use ellipses (…), at the end of your URL, so try to make sure you write something compelling!

Speaking of writing compelling headlines, this doesn’t go just for blogging posts. You should also consider crafting attractive meta descriptions for your pages (these are what appear below the headline in search engine results). Google has been known to mention these in their ranking factors if they’re relevant or appealing. It might seem like spamming keywords into your content just to get attention from search engines is enough to get top rankings, but where humans are involved it’s never that simple!

A URL should also be easy for users and search engines to understand what a page on your site is about. Carefully selecting descriptive text for each page’s URL is an important part of on-page SEO best practices. This means avoiding dynamic parameters (such as session IDs), unnecessary capitalization and irrelevant words such as “and.” Also avoid using unnecessary hyphens; instead use hyphens when separating words in a phrase (e.g., “online-shopping”).

Submit an XML sitemap

In order to optimize your site’s crawling, the first step is to submit an XML sitemap. This allows Yahoo to access all of the pages on your site, which in turn will help us determine what content should be crawled and indexed.

You can use Yahoo Search Console to submit your sitemap url. For example, if you have a WordPress site, a common url for a sitemap would be: http://yourdomain.com/sitemap_index.xml

After submitting, Yahoo will begin crawling and indexing all of the pages from your sitemap. Be aware that we may not crawl every single page in your initial submission of an XML sitemap; this is normal and doesn’t mean there’s anything wrong with your website.

Note that the frequency of when this information needs to be updated depends on how often the content on these pages changes or whenever you add new pages that need to be indexed by Yahoo Search (or another search engine). If you change content or add new webpages infrequently, then it may not be necessary for you to update this information every so often; however, if major changes occur more frequently, then you’re likely going to want to update it sooner rather than later as well as make sure any URLs from old versions are redirected correctly.

Give search crawlers access to your JavaScript, CSS, and image files.

Your website is only as good as the content people can actually see, so make sure they can. Search engines need to be able to access your CSS and JavaScript files so that they can more accurately render and understand your content.

Add structured data markup to a page

Structured data markup is a text that can be added to your HTML to improve how websites are represented in search results. These snippets of extra information help search engines better understand the content of your page and, in turn, serve richer results. Structured data markup comes in many forms but is often used to denote products, reviews and events.

Benefits of structured data markup

Using schema.org vocabulary and structured data enables a much richer experience for users and can also be used by applications beyond Google Search (like Google Assistant). Adding structured data gives you more control over how your website appears in search engine results. It also helps Google’s algorithms identify objects on your webpages so that rich snippets and rich cards can be generated automatically for those pages.

Use alt attributes on images

The alt attribute allows you to specify alternative text for the image. The alt attribute is used by “screen reader” software so that a person who is listening to the content of a webpage (for instance, a person who is blind) can interact with this element. The alt attribute also describes what’s on the image to search engine crawlers, while the title attribute supports the user interaction and isn’t factored into search engine rankings.

Use your keywords in your alt attributes. This will help users find your images and increase your SEO relevance for those keywords.

Make sure that your description accurately describes the content of the image, because screen readers will read this description out loud for their users.

Provide high-quality content on user-friendly pages

When it comes to writing on the web, there’s a lot of ground to cover. In addition to writing effective content, you need to make sure that your pages load quickly and are easy for visitors to understand and navigate. Yahoo’s search engine optimization (SEO) is an important factor when ranking websites in search results, as well as adding value through e-commerce services and other social media features.

For our page review, we looked at four components: text quality, metadata and links, images, and video content.

Search engines recognize and reward websites that adhere to their technical recommendations for best practices.

There are a lot of reasons why you should strive to adhere to search engine best practices, but the most important is that search engines like Yahoo prioritize websites that follow these recommendations. This is because better user experience leads to more traffic, and more traffic means more revenue for the search engine. In this way, following their guidelines helps you help them.

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