Pinterest Marketing

One of your main goals as a marketer is to get your website in front of potential customers. Social media is an excellent tool for this, and Pinterest is no exception. There’s more than 250 million people on Pinterest, and 70% are using it to make a decision about what to buy.

The good news is that most consumers don’t mind brands being active on Pinterest. In fact, they’re actively looking for them there! More than 75% of Pinners follow business accounts (source). So if you haven’t already, now’s the time to jump in!

Pinterest can be a huge driver of traffic, with the potential to reach over 200 million monthly users.

Pinterest is a social network, but it’s also a search engine. That’s because users go there to plan projects and make purchases, which makes it an incredibly valuable marketing tool for companies that want to reach more customers. “The Pinterest audience is really on there for one reason: to find ideas,” says Cat Welch, head of brand partnerships at Pinterest. The company reports that over 200 million people use the platform every month and 80% of them rely on the site to help them make decisions about what to buy.

On top of being useful in helping customers decide what products are right for them, Pinterest is also very good at helping brands spread their message through word-of-mouth marketing. Because pins can be repinned by other users or shared via email or text message easily with just one click, they can quickly gain traction as they go viral across networks such as Facebook and Twitter over time – even if those platforms are not directly linked up with each other in any way.”

The platform uses an algorithm to surface content that’s relevant to users based on their previous searches and interests.

The aim of Pinterest marketing is to make sure that Pinterest’s algorithm understands that your pins and boards are high quality and relevant.

Pinterest’s algorithm is similar to Google’s: it uses the same criteria to rank pins as Google does for websites, with a few differences. It analyzes how users interact with your content: do they save it? Do they click through to the original website? Do they share it?

When you create pins optimized for an audience, there are plenty of ways you can give the platform more information about your content. Keywords in descriptions, URLs and meta-data help search engines understand what your content is about so relevant users will see it in their feeds.

Say you make beautiful hand-dyed merino wool scarves. Your description could say something like “merino wool scarf hand dyed by me in my studio using environmentally friendly dyes from sustainable sources.”

The aim is to make sure that Pinterest’s algorithm understands that your Pins and boards are high quality and relevant.

The aim of your Pinterest marketing strategy should be to make sure that Pinterest’s algorithm understands that your Pins and boards are high quality and relevant. Here are some tips on how to do this:

  • To create a good user experience for people who click through to your website, make sure you have links to all the right places (your homepage, blog posts, product pages etc.).
  • To ensure your profile is high quality, use a business account and include a cover image as well as long descriptions for each board.
  • To ensure your boards are of high quality, add more content than just visual images – include text, links and videos.
  • To ensure your images are of high quality, use vertical pins with 600 x 900 pixels or larger. Avoid busy backgrounds and watermarks.
  • Before pinning any content from another site or blog post, remember that Pinterest penalizes for duplicate Pins.

6 Important Steps For Your Pinterest Marketing

1. Create a Pinterest Business Account

With a little over 250 million users as of 2019, Pinterest has inarguably become one of the leading social networking platforms. And while it’s well-known for being a great platform to save recipes and DIY projects, Pinterest also offers businesses an invaluable opportunity to reach their target audiences. So, if you are thinking of joining this community and capitalizing on its benefits, you need to start by creating your business account.

It’s easy!

If you already have a personal account on Pinterest, all you need to do is convert it into a business one. To do this, click on your profile icon at the top right corner and select “settings” from the dropdown menu. You will then find an option called “create a business profile” among the other options available here. Clicking on this will take you through a simple process that involves filling out some basic details such as your company name, type of business and industry group (e.g., art and design). Once finished, your new Pinterest business profile will be ready for use!

Why should I get one?

Besides receiving access to various analytics tools designed for businesses using Pinterest (such as Pin insights), having a verified business account can also help increase brand awareness by giving your pins more credibility among fellow pinners and increasing the chances of them being shown in search results when someone searches for content related to your brand or products/services that you offer. Additionally, with more people becoming aware of how brands can use social media platforms like Facebook and Twitter for advertising their products/services to generate revenue these days; it would make sense not to miss out on similar opportunities presented by other popular platforms such as Pinterest as well!

2. Verify Your Website on your Pinterest Profile

The ability to add Rich Pins to your Blog posts is a feature available exclusively to verified websites on Pinterest. This means that, if you would like to add Rich Pins to your blog, you must first verify your website.

It’s easy to verify your site; just follow the instructions outlined in this section of the Pinterest Support page. It will guide you through verifying using either HTML tags or a domain name provider. If you choose HTML tags, simply follow the instructions step by step and make sure all steps are complete before moving on to Step 3 below. If you choose a domain name provider, click “verify” next to the provider listed and enter your account information when prompted. Once verification is complete (you will see a green checkmark at the top of the page), scroll down and click “Finish” and then move on with Step 3 below.

3. Fill Out Your Profile Thoroughly, With Keywords

You want to appear in as many search results for relevant keywords as possible, so you’ll need to optimize your Pinterest profile, boards, and pins with keywords.

For example, let’s say your brand sells athletic clothing. If a user searches for “workout clothes,” you want your brand to show up in the search results. In order to do that, you’ll need to use those keywords in the following:

  • Your profile description
  • Your board titles and descriptions
  • Pin titles and descriptions
  • Pin descriptions (can include up to 500 characters)

4. Find and Use Keywords in Your Profile Description

You use keywords to help Pinterest users find your profile. When people type a keyword into the search bar, Pinterest shows them search results that match that keyword.

If you have keywords in your profile description, then more of your pins will appear on the list of search results when people are looking for keywords related to your niche. This means more traffic to your profile and site. Every time someone clicks on one of your pins or boards, they’re taken directly to your site — so the better-ranked you are in search results, the more likely it is that you’ll get traffic from Pinterest.

Here’s an example: If you sell a specific kind of clothes, like petite jackets for women, then some good keywords to include in your description would be “petite clothing” and “women’s clothing.” That way people who are looking for those terms will find you — so even if they aren’t specifically looking for petite jackets when they type “petite clothing” into their search bar, they still might end up checking out one of your petite jacket pins anyway!

5. Make Sure Your Website Has Rich Pins Enabled

Rich pins are a Pinterest feature that lets you add additional information to your pin, like pricing, availability, and stock. Enabling them is an easy way to make your pins stand out as more relevant and helpful.

To set up rich pins:

  • Make sure you have an active Pinterest business account (not a personal account)
  • Make sure your website markup meets the requirements for rich pins (this can be hard because there’s no instant feedback)
  • Apply for Rich Pin Validation by submitting an example URL from your site

6. Pin Quality Images Regularly to Relevant Boards, With Descriptions and Links to Your Website or Landing Page

When planning your pins, it’s best to keep a few things in mind. First of all, remember that good quality images are very important. Pictures should be high-resolution and have a good amount of contrast – this will ensure that they stand out when viewed by others scrolling through their feed. Furthermore, make sure the images are relevant to the boards where you pin them – don’t just post whatever pictures you have lying around! Finally, if a pin leads to an article or video on your website or landing page, include a short description describing what can be found there; this will help generate more interest from users who are curious about what they might see once they click through.

Final Words: You need a solid Pinterest marketing strategy if you want this channel to drive traffic for you.

Pinterest is a search engine, which means you need to make sure that your profile is optimized for search. When people are searching for pins, Pinterest will rank your pins based on the relevancy of the keywords in your board descriptions, pin descriptions and pin titles.

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