Instagram has an explore page with personalized content
Instagram’s Explore page is a great way to find content to browse and engage with. It also has the potential to help you grow your account in terms of followers and engagement. But before we get into how you can use it, let’s look at what it actually is.
Explore pages are personalised landing pages with content selected just for you by Instagram’s machine-learning algorithm. The content that appears on your page will be different to what shows up on mine, and likewise on your friends’ pages. What you see on Explore depends on a range of factors including the posts and accounts you engage with, as well as who you follow.
The algorithm shows us more of the content we like
The algorithm isn’t perfect, but it is constantly being tweaked to improve the user experience. A lot of factors go into what shows up in your feed and how prominently it appears. The algorithm is based on how you interact with content, so if you like a lot of one type of content, that kind will show up more often.
Instagram uses machine learning to decide which results to show on the explore page based on multiple factors
While we don’t know exactly what’s going on behind the scenes, we do have a rough idea of how Instagram’s algorithm makes its decisions. It takes into account the type of content that you post, and compares it to both users’ who are similar to you and the accounts that you interact with most.
When posts are published by accounts that share the same content type as yours, but have a larger following, there’s a good chance that your post will be shown to your followers based on their similar interests.
In addition, when accounts in your niche start interacting with one another (liking and commenting), it draws attention from other users who follow those participating accounts. The result is more traffic for all of those involved—a win-win.
There are over 500 million accounts using Instagram on a daily basis
There are over 500 million accounts using Instagram on a daily basis.
Instagram has over 1 billion monthly active users.
Instagram is the fastest growing social network.
Instagram is the second most popular social network after Facebook, with over 600 million monthly active users and over 400 million daily active users!
Using relevant hashtags will help you get in front of a larger target audience.
Hashtags are words or phrases that describe your content. When you include a hashtag in the description of an image or video, your post is added to a collection of posts with that same hashtag.
The most effective hashtags are specific and relevant to your post’s content, audience, or location (if applicable). For example, if you’re a travel photographer posting about London’s Big Ben clock tower, relevant hashtags might include #BigBenLondon and #UnitedKingdom. Hashtags should be used in moderation—on Facebook and across other social media platforms alike—and Instagram seo recommends using no more than 30 hashtags per post. You can add them to your caption or as the first comment on your post.
Your profile picture should be high quality and eye-catching
To maximize the potential of your Instagram experience, the first thing you should do is make sure your profile picture is high-quality and eye-catching. It needs to be consistent across all of your other social media platforms.
The size of your profile picture should be a square, with a minimum size of 180×180 pixels, and a maximum size of 110×110 pixels. If it’s too small, it’ll look blurry when users check out your Instagram page on their phone or tablet. If it’s too big, you’ll lose some quality when Instagram shrinks down the photo to fit in the app’s interface.
High-quality images are essential for gaining likes and followers.
Instagram currently has over 1 billion users worldwide, and people are highly active on the site—in fact, you can expect your followers to be twice as active on Instagram than they are on Facebook. That makes it a great platform for users looking to connect with their audiences.
And if you want to grow your account, you should know that appearances matter more than ever before. In fact, Instagram’s algorithm rewards accounts that continually post high-quality content by putting them at the top of their followers’ feeds. So how do you make sure your posts stand out? Let’s take a look at what makes up an ideal Instagram image, and how to use these features in order to optimize your content for social media success.
Conclusion: If you use the right Instagram SEO tips, you can grow your account considerably.
Instagram is more than just pictures. If you want to grow your brand, increase awareness and get in front of a large target audience, then Instagram might be the right platform for you. It’s not a matter of if you should use Instagram but how to use it correctly and effectively.
If you use the right Instagram SEO tips, you can grow your account considerably. This article walks through 6 steps that will help show you how to use Instagram SEO to attract new followers and build your business or brand online.