Use keywords. The best way to improve your rankings is with the help of a Bing SEO tool like SEMrush, which can determine the best keywords for your page. After you’ve chosen your keywords, use them in the title and description of your page. Use them naturally throughout your content as well, but make sure not to overdo it—Bing considers this a “black hat” SEO technique called “keyword stuffing.”
Incorporate rich media. People love pictures, videos and other forms of multimedia because they make content more engaging. Bing loves these elements too—in fact, it incorporates them into its search results whenever possible! By including relevant images and media on your site (and making sure you’re using proper alt-text), you can expect to see a boost in overall rankings.
Avoid common mistakes. A few pitfalls will completely undo all your efforts if you aren’t careful: While it’s true that keyword use is critical for ranking well on Bing, avoid using the same keyword too many times (“keyword stuffing”), or else you risk being penalized by its search engine algorithms. You also want to avoid choosing very long keywords that are highly specific or technical; while they may be precise in meaning, they’re hard to remember or type out by users searching online.
Start with a Website Analysis
You don’t need to be an SEO expert to boost your website’s search engine cred. The SEO Starter Guide describes basic tips that webmasters can use to improve their site’s ranking in search results.
To stay competitive, you need to have a good understanding of what Google expects of your website and where it falls short. With a website analysis, you’ll get the most important information about your site, including:
What keywords are people searching for?
How many visitors do you get?
Does the content on your site match these searches?
Keyword Research and Bing SEO
The first thing you need to do is understand the basics of keyword research. You can use a tool like Bing Keyword Research Tool or Google Keyword Planner to find the right keywords for your business.
Some businesses want to rank for broad keywords, such as “cars” or “dresses.” But this isn’t always a good idea. If you’re selling something that isn’t unique, it’s hard to compete with other companies that are using the same keywords as you. Instead of trying to rank for general terms, you should focus on long-tail keywords that are directly related to your business.
There are several ways to do this:
research what questions people are asking (use tools such as Google Trends and Answer The Public)
use specific search terms in your title tags and other on-page SEO elements (such as headings and meta descriptions)
You can also create URLs that include those search terms, so visitors know what they’ll see when they land on your website. For example, if someone searches “how do I get rid of ants,” they’ll be able to click through from Bing’s results page directly into an article titled “How Do I Get Rid of Ants?” A clear title tag and URL makes it easier for customers find exactly what they’re looking for without having any extra clicks or options getting lost along the way
Mobile SEO and Bing
Mobile-friendly websites are important for two reasons:
They rank better in mobile search results. Google has been using a mobile-first index since 2018, which means it primarily uses the content and structure of the mobile version of your website when indexing and ranking pages from that site. If your website isn’t mobile-friendly, it could lose out on a good ranking position in the SERPs (Search Engine Results Pages).
Visitors have a better experience on your website. Users expect sites they visit to be responsive across devices, especially if those sites link to sensitive information like forms. A poor user experience can cost you conversions—and possibly even customers altogether.
If you’ve recently built or updated your site and aren’t sure how to check if it’s mobile-friendly, there are several methods you can use:
Test it yourself by visiting your site on a small device such as a cell phone or tablet to see how well it conforms to its container. You should be able to easily navigate through the site without having to zoom in or scroll horizontally.
Use one of many online tools available for testing whether or not a given web page is responsive. For example, Google offers [a free tool](https://search.google.com/test/mobile-friendly) that provides feedback about what needs improvement in order for the site to pass their test for mobile friendliness.
Review Your Analytics Data Frequently.
Review your analytics data frequently.
Analytics can tell you a lot about the performance of your site and your page rankings. It’s best to review your analytics data regularly, especially when you have made changes to the structure or content on your website. The most important metrics from Google Analytics are:
• Bounce rate
• Time on site
You can also dig deeper into which pages provide the best user experience for visitors, as well as which pages convert the most leads. Looking at these metrics can help you determine how to improve focus areas of your website, for both search engine optimization (SEO) and user experience (UX).
Using these Bing SEO tips will help your rankings in all search engines
To kick off the analysis process, we recommend that you begin by conducting a site analysis. This can be done easily by visiting and clicking on the “Site Analysis” button in the upper right-hand corner, then clicking on “Search for a Site.”
Once you’ve selected this option, Bing will display results from both Google and Yahoo. These results are what we refer to as page one listings; this is where your competition is already ranked. Next, click on the “Page 1” tab at the top of your screen and you’ll see additional information about each listing below—in particular, it’ll include your domain name (note: if you’re having trouble locating it), along with details about how many pages there are on your site and very useful information like high quality content keywords and how related they are to your target key phrases and how much traffic they receive. If there is any red underlined text or warnings, then it’s best to review these before proceeding further in our Bing SEO tips article.